iPhone 5 PR Stunt Ends in Disaster

Updated: September 26, 2012

At 7:00 am, a crew drove 3 cranes, equipped with 1.5 ton wrecking balls, to a mid-city housing complex. The wrecking balls were painted to look like roundish flying Yumbies, adorable characters who smash through buildings and other structures in the game. ”It sounded like a clever idea,” stated Steve Hoffman, the CEO of Playgearz, the company that created the Yumbies. “But there was trouble with the execution.” With a cheering audience, the cranes arrived at a supposedly abandoned housing complex in South San Francisco. Amidst the fanfare, they proceeded to carry out a demolition in the style of their game.

A bystander reported: “Things began to look odd when a couple inside the building started yelling for help and waving white t-shirts.” A second bystander saw residents crowding fire escapes on the side of the building. Within 2 minutes, there were 237 phone calls made to 9-11. ”We couldn’t get their attention in the cranes,” said a neighborhood security guard. “Most of them were listening to heavy metal music while operating the machinery. Giant painted wrecking balls were swinging everywhere.” Firemen reported that two thirds of the building was demolished in the failed stunt, causing an estimated $9 million in damages.

Tork, the Yumby foreman in charge, is quoted as having said, “They told us the building was condemned.” A woman who was inside the building during the demolition told reporters, “I thought it was the beginning of the end… What are Yumbies? I don’t understand why this happened.” Court hearings have been scheduled for early December. All Yumbies are being held without bail until the trial, while the San Francisco district attorney looks into whether game characters can be prosecuted.

That’s a bit insane. Couldn’t they have knocked on every door or find if there were any signs of life before going through with this plan? A really big mess that could have been prevented. They were definitely terribly mistaken.

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