One-of-a-Kind Red Mac Pro Product (RED) for Charity Auction

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Updated: October 29, 2013
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For an upcoming Sotheby charity auction to help benefit Product (RED), Apple has designed a one of a kind, red Mac Pro. The radically red desktop was designed by Jony Ive, Vice President of Design over at Apple, and Marc Newson, another on the Apple Design Team.

Product(RED), styled as RED, is a global charity foundation aimed to help fight aids. RED is brand-licensed and is currently partnered with iconic companies such as Apple, Nike, and Starbucks.

According to the auction site, the value of this Mac Pro is estimated to be between $40,000 to $60,000. Like the rest of the custom-designed products on the auction site, it will be auctioned off on November 23rd. We’re not sure, however, if the crimson Mac Pro will be ready to ship to a lucky taker’s house on the 23rd because Apple isn’t ready to launch the Pro until December.

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The exact specifications are not up on the auction site, but the standard Mac Pro has a base price of $2,999. The entry level Mac sports a 3.7GHz quad-core Intel Xeon E5 CPU, dual AMD FirePro D300 GPUs, 12GB of RAM, and 256GB of PCIe-based flash storage. The higher end machine will rock a 3.5GHz 6-core Intel Xeon E5 CPU and starts at a pricier $3,999. Apple has also included additional configurations to the Pro allowing for an 8 or 12-core Xeon E5 CPU, AMD FirePro D700 GPUs, up to a whopping 64GB of RAM, and 1TB of the same PCIe-based flash storage.

In the past, Apple has paired up Product(RED) exclusively for their iPod line of devices. It is pretty awesome to see the two companies fight AIDS together with a Mac and is great for both of them. However, since it will cost up to $60,000, we better see the higher end components in this crimson-kick-ass beast.

Source: MacRumors

  • Mcfika

    This is for prison.

  • Zac Ross

    I’m not a huge Apple fan (nice stuff, but way overpriced), but I gotta say this looks pretty cool. Worth nothing near $60K, yet it makes some sense since it’s for charity for AIDS. So at least the money is for a good cause.

    • Agentx

      One could also donate the money directly to the cause… Apple will take a small chunk out of that $60k for themselves.

      • WalterWhite

        That’s what you think

  • IknowEverythingTRUSTME

    Yeh, ugly ass design and x10 overpriced stuff, Imagen what you could buy for 60k insted.

    • Andy

      A car

      • CatDealer89

        a 60K Dollar car? yeah…uhm no thanks. Even if i had the money to put down payment on a car for that price, i wouldn’t. Rather put the 60K On a house after i used most of it for school.

  • fsdkhgasd

    intel xenon………

    • jerry

      yea, should be xeon

  • Roflman

    Soooo. a red ash tray?

    • CatDealer89

      hahhaha omg, hahaha

  • Chuck Dorris

    meh

  • Chuck Dorris

    #givemethecard

    • CatDealer89

      lmao,,,hold on…..hahahaha lmao.

      • Kim Hansen

        what the fuck is this CatDealer89 your weard

        • CatDealer89

          He thinks he is entering the giveaway that ended like 2-3 weeks ago and he still doing the #givemethecard on all the articals LOl

  • Arian Woldach

    Sweeet!

  • Mike

    Is this a typo? “3.5 ghz six core zenon”?

  • Frankie

    Wow, unique trash can design

    • Frankie

      Trash can*

  • CatDealer89

    You could get it painted red for much less, probably only cost you 250$ do get it painted professionally.

    But i understand its for charity so that’s the whole point.

  • The Jackal

    That’s one damn expensive ‘trash can’…

  • The Jackal

    #givemethecard

  • http://www.indraemc.blogspot.com/ Indra Emc

    The “Entry Level” mac pro is based on $ 2,999

    that was more expensive than my “High-End” gaming PC :D

  • sexual pineapple

    really apple ? really ? this is so fucking stupid

  • Casey McBride

    ridiculous!!! i could fab that case myself face all the components inwards and run ribbon cable for pci and pci-e and fab my own custom cooler and i wont pay 3k or 4k for it.. but it dose look cool i think i will build one

  • FlamingJalopy

    Yay a 60k red trash can, just what I always wanted.

  • Edward

    So, does 60K get me Paint?

  • David Mclean

    #Merry #ChristMas #Lots_of_Love

  • Ido Barak

    i don’t know if i like the new look, but i have to say they are creative! its the first time i see a computer which is not a box.
    also the electronics inside are so elegant, simple and beautiful! i just love to look at Apple’s boards!
    #happyholidays

  • Zachary Anderson

    I’m not sure if I like the new look of the Mac Pro. But, I’m sure it’ll turn into a big success for Apple. Besides, this was a specially designed computer for a charity. It’s honestly the first time I’ve seen Apple do something like that! I was just more into the “boxier” look of things, kind of like my love for Flat Design. By the way, #MerryChristmas and #HappyHolidays to all!