ASUS Battles Gigabyte in a battle for Motherboard Domination

ASUS Battles Gigabyte in a battle for Motherboard Domination in Q1 of 2014. Tech junkies around the world are very familiar with both ASUS and Gigabyte and it seems the 2 companies are openly competing to see who can see/ship the most motherboards this quarter. ASUS is still maintain the number one spot and won this race in 2013, but Gigabyte wants that spot so bad they can taste it. Gigabyte is currently expected to ship over 5 million motherboards in Q1 of 2014 and that may give them a head start over ASUS their main rival at the sales counter.

These companies went neck to neck in 2013 and ASUS only won by a photo finish leaving Gigabyte with a feeling of chance to possible overcome their numbers this Q1. The hard thing though is at this time point the entire PC market is rather flat and that tends to have a serious effect on how much is being bought by the consumer, which hurts sales dramatically. The numbers that are being brought forth are not those that are officially from either camp, but rather from Digitimes Reports , which reports that Gigabyte shipped 20 million motherboards last year with 40% shipped to China.

Gigabyte plans on changing their strategy up a bit this year according to comments made by Gigabyte President Alexander Ma. They plan on accomplishing this by aggressively targeting the mid and high-end marketplace in an effort to boost their average selling price (ASP) and their overall gross profit and return. Like I stated earlier though this market is rather flat and sales are predicted to decline by 5% or more in 2014 so Gigabyte has an uphill battle right out of the gate. Mr. Ma hopes that sales at least stay flat and that in the best case scenario sales will see a slight boost in total years sales.

Other companies are not so lucky, and 2^nd-Tier vendors like MSI on top followed by ASRock, ECS and Biostar expect a much further dip in overall motherboard shipments. Can anyone say “Ouch”? This is just the tip of the iceberg and more dips in sales will be seen across the board in the PC world in 2014. Hopefully we sill see better motherboards with a variety of new things such as color schemes and alternate form factors that still have some uncharted territory. What would you like to see in a motherboard that is not happening now? Thanks for reading Tech Of Tomorrow. Happy Hump Day my brothers and sisters of tech!

Source : Maximum PC